Salesforce Administrator · CRM Specialist

Precision.
Systems.
Results.

Salesforce Certified Administrator with a background in freight logistics and data operations. I build CRM systems that match how businesses actually operate — and automate everything that shouldn't require a human.

Lionel Munyuki — Salesforce Administrator
Lionel K. Munyuki · Salesforce Administrator
Certified SCA · May 2026
Location Raleigh, NC
Credential ID 7787112
Founder Tinkerbell · VEEL

Earned. Verified. Growing.

A foundation built on Salesforce, data, and continuous learning. The primary certifications are the anchor. Everything else shows range.

Salesforce
Certified Administrator
Credential ID 7787112 · Issued May 2026
Org management, security, automation, Flow, data.
Certified Verify credential →
Salesforce
Platform Developer I
Apex, Lightning Web Components, SOQL, custom API development. In active preparation.
Coming Q3 2026
Salesforce
Advanced Administrator
Advanced automation, complex security models, enterprise data management.
Coming soon
Toastmasters
Public Speaking Professional
May 2025 · Speech Writing & Presentation
Earned
Google · Coursera
Data Analytics Certificate
Oct 2021 · Credential ID V65MYBca
Earned
LinkedIn
Business Analysis for PMs
Apr 2025 · Business Analysis, Project Management
Earned
LinkedIn
SQL: Data Reporting & Analysis
Apr 2025 · Data Analysis, SQL
Earned
LinkedIn
Agile at Work
Apr 2025 · Retrospectives, Agile Methodologies
Earned
LinkedIn
Account Management
May 2025 · Relationship Management
Earned
LinkedIn
International Business & Finance
Apr 2025 · Corporate Finance, International Business
Earned
LinkedIn
MySQL Essential Training
May 2023 · MySQL
Earned

The work behind the work.

A career built through deliberate progression — from data to logistics to Salesforce. Click any role to see the full detail.

Skills that move businesses forward.

I don't just administer Salesforce — I configure it to match how your business actually runs, then automate what shouldn't need a human.

01
Salesforce Administration
User management, profiles, roles, permission sets, org setup, and field-level security configured correctly from day one.
02
CRM Implementation
End-to-end CRM builds for freight, logistics, and sales operations. Accounts, opportunities, pipelines, and automated reporting.
03
Workflow & Flow Automation
Flows, approval processes, auto-routing, and escalation logic that eliminate manual work and reduce the cost of human error.
04
Reports & Dashboards
Real-time visibility into what matters. Custom reports and dashboards that give leadership answers — not spreadsheets to interpret.

Built. Documented. Deployed.

Real Salesforce orgs built from requirements to delivery. Every project demonstrates what I can contribute on day one.

01
UpForJobs — Recruitment CRM
Full Salesforce CRM implementation for a Dubai-based talent technology platform. Custom objects for Candidates, Job Listings, Employers, and Placements. Six-stage pipeline with Flow-triggered recruiter tasks, validation rules for data integrity, and an executive dashboard tracking placement rates and time-to-hire across the MENA region.
Salesforce Admin Sales Cloud Flow Automation Custom Objects Recruitment Live client
02
Carspec Motorsport Configurator
A Salesforce org built for a motorsport vehicle configurator — custom objects for vehicle specs, option packages, and pricing rules. Sales Cloud opportunity pipeline tracks each configured build from enquiry to order. Flow automation handles approval routing and spec-change notifications.
Salesforce Admin Sales Cloud Custom Objects Flow Automotive
03
Freight Brokerage CRM
A Salesforce org built for freight brokerage operations — carrier accounts, client contacts, shipment opportunity pipeline, and automated status reporting with Flow-based assignment logic.
Salesforce Admin CRM Logistics Flow
04
Lead Scoring & Auto Routing Engine
Flow-based lead scoring with round-robin territory assignment, SLA escalation rules, and dynamic routing logic based on lead source, score threshold, and rep availability.
Salesforce Admin Flow Automation
05
ESG Data Intake & Compliance Tracker
Custom Salesforce org for ESG data collection with validation rules, compliance workflow automation, and executive dashboards showing real-time regulatory status across reporting periods.
Salesforce Admin Custom Objects Dashboards Compliance

The man behind the work.

Born in Raleigh, NC, and raised across the EMEA
(Zimbabwe, South Africa, Dubai),
moving through the world with my eyes wide open.

That early exposure to different cultures, economies, and ways of doing things planted something early: the understanding that there was more out there, and that the only way to reach it was to build toward it yourself.

That instinct showed up in small ways at first: self-starter projects, websites, quiet experiments in what technology could do.

When the time came to return to the United States in 2021, there was no easing in. I landed at NC State as a Data Analyst and kept moving — through each role, each certification, each early morning that nobody asked for but showed up for anyway.

That journey eventually led to Salesforce. Nine months in Saudi Arabia, an Administrator certification earned, and Tinkerbell — a live certification prep platform — built from the ground up in the middle of it all. What started as curiosity about a platform has grown into a clear conviction: the Salesforce ecosystem is where technology, business, and human systems meet most powerfully.

The projects are already showing what's possible & the best work is still ahead.

BornRaleigh, NC, USA
RaisedZW · ZA · UAE
BasedRaleigh, NC
SCA CertifiedMay 2026 · ID 7787112
Next certPlatform Developer I
FounderTinkerbell · VEEL Consulting
BackgroundData · Logistics · Salesforce

Ready to work together?

Open to Salesforce Administrator roles, CRM consulting engagements, and implementation projects. Let's have a conversation.

lionelkmunyuki@gmail.com © 2026 Lionel Munyuki